Green Key is an international sustainability certificate for tourism enterprises that has been granted to over 3700 establishments in 60 countries around the world. Its criteria are based on the sustainable development goals of the United Nations, and include requirements on limiting the environmental impacts as well as increasing the social benefits and supporting the local economy through an establishment’s operations. The criteria are practically oriented and well adapted to the particularities of the tourism branch.
Green Key is also a sustainability program; the participants must commit to continuous improvements in different aspects of sustainability, and report on them when making the annual re-application. The program also offers participants personal consultation, training and free communication materials. The quality of an establishment’s sustainability work is ensured through frequent on-site audits. The certificate is granted by the independent, external Green Key Jury.
A Green Key label is also an acknowledgement of an establishment’s overall quality. It shows that the certified site is doing exceptional sustainability work and meeting the growing demand by both customers and business partners for responsible tourism operations.
The Green Key certificate is recognised by the Sustainable Travel Finland program and run by the Foundation for Environmental Education (FEE), an international NGO. In Finland, Green Key is represented by Going Green LLC which is a social enterprise fully owned by FEE Finland.