Contact us

Postal address

GOING GREEN OY (GOG)
Kyllikinportti 2
00240 Helsinki
[email protected]
Tel. 010 579 8070
Company ID: 2655730-9

INVOICING ADDRESS:

E-invoice number 003726557309
OVT code 003726557309
Operator Apix Messaging Oy, operator code 003723327487

Invoices by email:
[email protected]

Invoices by mail:
Going Green Oy (Apix Skannauspalvelu)
PL 16112
00021 LASKUTUS

Going Green Oy

Green Key and Blue Flag are sustainability programs run by the international environmental education organisation FEE (Foundation for Environmental Education). Green Activities is a sustainability program developed based on chapters 1-3 and 11 of Green Key with the permission of FEE, and available only in Finland.

The use of Green Key, Green Activities and Blue Flag certificates in Finland is overseen by Going Green Ltd, which is a certified social enterprise. Program and audit fees are spent on running the programs, and profits are used for supporting the environmental education activities of FEE Finland.

The board members of Going Green Oy are Riitta Salasto (chair), Henna Junttila and Helena Lieto-Pihlajaoja.

Going Green Oy has been granted the “Social enterprise” mark by the Association for Finnish Work. The mark can be held by companies that have been set up to solve social and environmental problems and dedicate most of their profits to this purpose. Transparency and openness of activities are crucial. In its articles of association or rules, the company must have defined its social objective and the way it spends the profits.

Read more about social enterprises

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Background organisations

FEE Suomi

Going Green Ltd is owned by FEE Finland which is a non-profit organization committed to promoting, developing and supporting environmental education. FEE Finland is for e.g. running the Eco-schools (Vihreä lippu) that is the world’s largest sustainable programme within the educational sector.

More about FEE Finland (in Finnish)

More about Fee International (in English)

Green Key International

The Green Key programme is run globally by FEE (Foundation for Environmental Education). FEE is a non-profit foundation and runs also other sustainable development programmes besides Green Key.

Green Key International:

Finn Bolding Thomsen – International Green Key Director, email: finn(at)fee.global, tel. +45 6124 8082

Claudia Bogensperger – International Tourism Programmes Manager, email: claudia(at)fee.global, tel. 45 6124 8088

Read more about Green Key International

The Staff

The Going Green staff has extensive experience in different aspects of sustainable and responsible tourism. In addition to permanent staff, we also use external auditors.

Heidi Heinonen
Heidi HeinonenManaging director, Green Key & Blue Flag National Operator
+358 45 600 9250
heidi(at)goinggreen.fi

Managing Green Key and Blue Flag Finland activities, corporate clients, business co-operation

Mari Mero
Mari MeroGreen Activities National Operator, Green Key Liaison Manager
+ 358 50 566 8733
mari(at)goinggreen.fi

Developing certificates and criteria, website, training

Alina Lastusilta
Alina LastusiltaCommunications assistant
Marketing and communications, invoicing, customer support

External auditors

In line with Green Key’s international audit regulations, Going Green uses external, independent auditors. All our external auditors have extensive tourism field experience and expertise on developing sustainable tourism.

The Blue Flag Jury

In Finland, the Blue Flag is awarded by the national Blue Flag jury based on applications. The jury members are specialized in aquatic environment, health and safety and are representatives of responsible tourism interest groups. Membership of the jury is a position of trust for which no separate compensation is paid. The Blue Flag jury gets together once a year.

Once the national jury has approved the Blue Flag application, it is further discussed in a meeting of the international jury.

Antti Saukkonen
Antti SaukkonenJury member
Executive director,
Finnish Campingsite Association

Antti Saukkonen works at the Finnish campsite association, which is the marketing and advocacy organization for campsites and holiday villages in Finland. Antti has been a part of the Green Key jury since 2017.

Read more about the Finnish campsite association: www.camping.fi

Aleksandr Efimov
Aleksandr EfimovJury member
Educational Planner, Suomen Uimaopetus- ja Hengenpelastusliitto (SUH)

Aleksandr Efimov works at the Finnish Swimming and Lifesaving Association (SUH), which was founded in 1956. It is an educational and awareness-raising organization whose task is to advance swimming skills, water and ice safety, and the conditions related to those. 

Aleksandr has been in the Blue Flag jury since 2022.

Hanna Muoniovaara
Hanna MuoniovaaraJury member
Visit Finland, Sustainable Travel Finland Programme

Hanna Muoniovaara has operated in the tourism business for 20 years in different actions in Finland and abroad. Hanna has been since 2017 working at Visit Finland developing tourism. She is in the sustainable travel team and helps companies and destinations with the Sustainable Finland programme.

Heli LaasonenJury member
Inspector general, Valvira
Silja SarkkinenJury member

José García-Rosell is an expert in responsible tourism business and serves as a Professor of Business Ethics at the Oulu Business School, University of Oulu. He is also an adjunct professor at the Faculty of Management and Business at Tampere University and at the Faculty of Tourism at the University of Maribor. His research interests include responsible tourism business, corporate social responsibility, business ethics, and management education. José has been involved in various research and development projects as a researcher, educator, and advisor. Since 2016, he has worked as a leading researcher and expert in research and development tasks related to animal welfare and responsible tourism. José joined the Green Key jury in the fall of 2021. He holds a Master’s degree in Agricultural Economics from the University of Natural Resources and Life Sciences in Vienna, a Licentiate degree in Business Administration from the University of Oulu, and a Doctoral degree in Social Sciences from the University of Lapland.

Read more: http://www.jcgarciarosell.com

Notification of a Green Key criteria deviation

Green Key requires certified companies to comply at all times with the imperative criteria presented on this website. Compliance is checked in connection with annual renewal applications and regular audits. Unfortunately, however, we cannot monitor our certified sites on a daily basis, so the observations of tourists and company staff are very important to us.

Please use the form below to notify us if you encounter activities, procedures or attitudes at our certified sites that do not meet the criteria. If possible, please include a detailed description of the incident and photos/other evidence in your report.

Please remember that the reporting channel is intended only for situations where a company does not comply with the imperative criteria of Green Key – other complaints regarding operations should be addressed directly to the company, or, if necessary, to another supervisory authority. For complaints about Green Activities, please go here.

We process all reports with confidence, and you do not need to provide your contact information. However, if you wish to be informed about the progress of your notification, please give us your email address.

Notification of a Green Activities criteria deviation

Green Activities requires certified companies to comply at all times with the imperative criteria presented on this website. Compliance is checked in connection with annual renewal applications and regular audits. Unfortunately, however, we cannot monitor our certified sites on a daily basis, so the observations of tourists and company staff are very important to us.

Please use the form below to notify us if you encounter activities, procedures or attitudes at our certified sites that do not meet the criteria. If possible, please include a detailed description of the incident and photos/other evidence in your report.

Please remember that this reporting channel is intended only for situations where a company does not comply with the imperative criteria of Green Activities – other complaints regarding operations should be addressed directly to the company, or, if necessary, to another supervisory authority. For complaints about Green Key, please go here.

We process all reports with confidence, and you do not need to provide your contact information. However, if you wish to be informed about the progress of your notification, please give us your email address.