Green Activities is a sustainability program and certificate especially designed for activity program operators. Green Activities is best suited to establishments that offer outdoor activities, and it is the only sustainability certificate in the Nordic countries that includes criteria for ensuring tourism animal welfare.
A Green Activities certified company must commit to increasing the environmental awareness of its customers and staff as well as reducing the environmental impact of its activities. The certificate is based on a set of sustainability criteria specifically designed for activity program operators, and the applicants must commit to meeting and regularly reporting on these criteria. In order to ensure the well-being of tourism animals, those companies that use sled dogs and tourism reindeer must meet additional criteria. The program offers applicants personal consultation, as well as sustainability training and sustainability communications materials for certified members.
Companies that have been granted the Green Activities certificate may use the Green Activities label in their communications. The label confirms that the sustainability-related claims of the establishment have been verified by an auditor and the certificate has been awarded by an independent jury.
The Green Activities certificate has been developed with the permission of FEE (Foundation of Environmental Education), and it is based on the chapters 1-4 and 11 of the Green Key Criteria for Attractions. The use of the Green Activities label and certificate is overseen by Going Green Oy that is a social enterprise fully owned by FEE Finland.