The criteria
To be granted the Green Key certificate, an establishment must comply with stringent sustainability requirements. In order to monitor their fulfillment, a set of criteria divided into 13 chapters has been developed, and the required criteria may differ according to the type of establishment. The criteria are updated regularly, and the current set came into effect on 1.1.2022.
Imperative and guideline criteria
The Green Key criteria are divided into two categories:
IMPERATIVE CRITERIA
The imperative criteria define the basic requirement that the applicant must meet already when first applying for the certificate. However, if some activity described in the imperative criteria is not included in the services offered by the establishment, the criteria related to it may be excluded. The Green Activities jury may also grant an exception for individual criteria based on well-justified causes.
GUIDELINE CRITERIA
Starting from the first re-application, the establishment must meet all the imperative criteria as well as an annually growing number of guideline criteria. The number of required guideline criteria is presented in the table below.
The Green Key Criteria 1.1.2022-31.12.2025
CRITERIA APPLICABLE FOR DIFFERENT TYPES OF ESTABLISHMENT
Beneath, all the Green Key imperative and guideline criteria are presented. As the required criteria vary somewhat according to the type of establishment, each criterion has been marked with an abbreviation. The abbreviation refers to the types of establishment that the criterion applies to.
LEGEND
HH = hotels and hostels
SA = small accommodations
CHP = camping sites and holiday villages
R = restaurants and cafés
A = attractions
1. ENVIRONMENTAL MANAGEMENT
Environmental management refers to managing and developing the environmental and sustainability work of the establishment. The commitment and encouraging attitude of the management to sustainability issues form the basis of creating an environmentally responsible atmosphere and spreading it to all members of the staff. In order for its environmental work to become systematic and keep evolving, the establishment needs environmental management tools such as a sustainability policy and an Environmental Manager.
2. STAFF
Cooperation and free flow of information between the management and staff are prerequisites for long-term sustainability work in any company. It is crucial that the sustainability initiatives are supported by the management, and that the members of staff are committed to Green Activities actions in their daily work. They must also be able to inform the guests about the sustainability work of the establishment.
3. GUEST INFORMATION
Environmental and sustainability related education is an important part of the operations and sustainability efforts of a Green Key establishment. Involving the customers is one of the goals of environmental education as it aims to encourage individuals and communities to participate in environmental activities. From the establishment’s point of view, involving the guests is crucial, and it can be achieved by raising their environmental awareness and encouraging them to carry out concrete environmental actions in their daily lives.
4. WATER
By reducing its direct water consumption, an establishment can control the costs related to it as well as the environmental footprint caused by it. Although so far, Finland hasn’t suffered from lack of potable water, using less water will also reduce the quantities of purifying chemicals and energy needed for treating it. Using less warm water also saves the energy needed for heating it.
5. CLEANING AND HYGIENE
Cleaning has pivotal importance in the daily environmental work of a Green Key site. Using environmentally responsible cleaning methods optimises the use of chemicals and materials, energy, and water in the daily activity.
6. WASTE
Since 2008, waste management in Finland and the EU is directed by a 5-tier roadmap that aims at supporting the development of circular economy and minimising the quantity of material that ends up in the waste collection sites.
7. ENERGY
When aiming to reduce the environmental footprint, saving energy and increasing energy efficiency are crucial. New innovations for improved energy efficiency are constantly made, and Green Key sites are encouraged to act as forerunners in this field. Applying energy-efficient solutions also cuts costs.
8. FOOD AND BEVERAGE
About one third of our consumption’s environmental impact is caused by food and beverage. The ecological footprint of food can be significantly reduced by minimising food waste and favouring vegetarian dishes according to season. An establishment’s environmental responsibility is demonstrated by its growing use of locally produced and organic ingredients. There is growing interest for locally produced goods, as customers appreciate ecologically grown and responsibly produced ingredients. In additional to the environmental aspects, it is also recommended to pay attention to healthy and ethical food choices.
9. INDOOR ENVIRONMENT
Indoor air quality is an important factor in occupational health, hygiene, and customer satisfaction, and the establishment must take it into account in all its actions. It is especially important to prevent the release of dangerous chemicals, microbes or compounds into indoor air. Ensuring proper circulation of air, careful selection of indoor materials and chemical substances that may release compounds into air, as well as combating cigarette smoke are the most important ways of ensuring good quality of indoor air.
10. GREEN AREAS
If the establishment has extensive green areas, looking after them may cause significant costs and environmental impacts. It is essential to choose methods, equipment and chemicals that are appropriate for the purpose and don’t cause unnecessary environmental impacts. When choosing, applying and storing fertilisers and pesticides, it is important to use caution as they can be harmful to the natural environment, especially when undiluted.
11. CORPORATE SOCIAL RESPONSIBILITY
Corporate social responsibility (CSR) refers to the promotion of sustainable development in the society through the establishment’s actions. An establishment that is aware of its CSR is committed to obeying the laws and decrees as well as international treaties, and understand the impacts of its activity on the surrounding society. Responsible business operations include respect for human rights, fighting all kinds of discrimination, commitment to openness and monitoring of activities, as well as reporting on them. An important part of Corporate Social Responsibility is also respecting the collective labour agreements, as well as expecting the same of supply chains and main business partners.
12. GREEN ACTIVITIES
Finnish nature is one of our greatest assets and tourism attractions. A person’s relationship to nature is at the root of how they treat the nature and environment, and how they act when in it. The activities offered by Green Key certified establishments must be based on the sustainable use of nature.
13. ADMINISTRATION
An establishment’s purchasing policy has a significant impact on its ecological footprint. By primarily choosing products and services that have been produced by a supplier who is committed to sustainability, the establishment will also promote environmentally responsibility among its partners and competitors. It is important to maintain an open dialogue with suppliers and stake holders, so they can support the establishment’s sustainability work.